Hoodie Haven Press & Media Kit
For editors, gift-guide curators, affiliate networks, and shopping desks.
Everything you need to cover Hoodie Haven — brand story, product range, hero SKUs, sample policy, and contact — on one page.
Brand snapshot
| Field | Value |
|---|---|
| Brand | Hoodie Haven |
| Tagline | EST. 2020 |
| Positioning | Australian-owned premium wearable blanket brand |
| Founded | 2020 |
| Entity | BrandCulture Pty Ltd (ABN 29 654 692 154) |
| Country | Australia |
| Customer reviews | 1,397 customer reviews · 4.8★ average (Loox) |
| Website | hoodiehaven.com |
| Press contact | help@hoodiehaven.com |
Brand story (60-word version for editorial use)
Hoodie Haven launched in 2020 with one goal — make the warmest, most generously cut wearable blanket on the market, in dual-layer HavenFleece™ fabric, and back it with real customer support. We don't race to the bottom on price. Every Hoodie Haven is built to be the one you reach for first.
Our product range
| Range | Specs | Hero SKU |
|---|---|---|
| Full Length Haven | 150cm shoulder-to-hem · deep dual pockets · HavenFleece™ dual-layer | Starry Elegance Full Length |
| Pink Zip Haven | Full-length zip-front · same HavenFleece™ · easy on/off | Pink Zip Full Length |
| Classic Haven | Around 96cm · oversized fit · HavenFleece™ | Grey Haven Classic |
| Youth Haven | Ages 6–12 · 75–84cm · same HavenFleece™ fabric | Youth Starry Haven |
| Toddler Haven | Ages 2–5 · 64cm · same HavenFleece™ fabric | Toddler Starry Haven |
See: Full Length Haven · Best Sellers · Youth Haven · Toddler Haven
HavenFleece™ — our signature fabric
Every Hoodie Haven is made with HavenFleece™ — our signature double-layer fabric. Soft fleece outer + plush sherpa lining inside. Same construction across every cut — adult Full Length, Classic, Youth, Toddler.
The full HavenFleece™ story for editorial reference: /pages/havenfleece-fabric
Hero SKUs (for editorial focus)
If you're including one product in a roundup, our recommended editorial hero is:
- Starry Elegance Full Length Haven — flagship cut, pullover, glow-in-the-dark celestial pattern, 150cm
If you need a second:
- Pink Zip Full Length Haven — practical zip-front version, full-length warmth, deep dual pockets
For a family / range piece:
- Grey Starry Elegance Haven (adult) + Youth Starry Haven + Toddler Starry Haven — three sizes, one fabric
For a softer, gift-guide hero (winter gifting · Mother's Day · cosy home edits):
- Pastel Pink Starry Zip Haven — full-length 140cm zip-front version. A customer-loved soft pink wearable blanket with plush sherpa lining, oversized comfort, and a polished gift-ready look. View product
"Pink Starry Elegance Haven — a customer-loved soft pink wearable blanket with plush sherpa lining, oversized comfort and a polished gift-ready look."
Why it works for editorial: gaining attention from customers as a winter gift and Mother's Day pick. Soft pastel pink reads modern and polished, not childish. 140cm zip-front cut makes it easy to put on, take off, and photograph for cosy-home and lifestyle features. Same HavenFleece™ dual-layer construction as the rest of the Starry Elegance range.
Key product benefits (editor-friendly bullets)
- HavenFleece™ double-layer construction
- Soft fleece outer · plush sherpa lining inside
- Oversized fit through shoulders, body, sleeves, hood
- Deep dual pockets (Full Length range)
- Full ankle coverage (150cm Full Length cut)
- Same fabric across adult, youth, toddler ranges
- Australian-owned · BrandCulture Pty Ltd · ABN 29 654 692 154
- Real-person email support · help@hoodiehaven.com
- Free AU shipping over A$99
- Dispatch within 1–3 business days · delivery 7–10 business days after dispatch
- 14-day change-of-mind returns
- Warmth & Joy Promise — our customer commitment
Sizing snapshot for editors
- Full Length adult: 150cm shoulder-to-hem · dual pocket
- Zip Full Length adult: 140cm
- Classic adult: approx 96cm
- Youth: 75–84cm (ages 6–12)
- Toddler: 64cm (ages 2–5)
Full sizing guide: hoodiehaven.com/pages/haven-sizing-guide
Customer reviews and social proof
- 1,397 customer reviews · 4.8★ average (Loox)
- Real customer photos and reviews: /pages/haven-reviews
- Loox rich snippets active on PDPs (star ratings visible in Google Search and Google Shopping)
Editorial assets available
| Asset type | Spec |
|---|---|
| Hero product shots | 2048×2048 square · light grey background (#F2F0EF) |
| Lifestyle context shots | Neutral home / couch context · real models |
| Fabric detail shots | Sherpa lining close-up · dual-layer cross-section |
| Brand logo | Bear + wordmark · navy · PNG transparent + SVG vector |
| Founder / team photo | Available on request |
| Short video clips | 6–15s product-in-use clips · vertical + horizontal formats |
To request specific assets, email help@hoodiehaven.com with subject "Editorial assets — [outlet name]".
Sample & affiliate policy
PR samples
Sample requests reviewed case by case — please include outlet name, anticipated coverage angle, and timeline. Contact help@hoodiehaven.com with subject "Sample request — [outlet name]".
Affiliate
Affiliate opportunities available on request — terms reviewed per partnership. Affiliate enquiries: help@hoodiehaven.com, subject "Affiliate — [outlet name]".
Suggested editorial angles
| Editor desk | Suggested angle |
|---|---|
| Shopping / commerce | The Australian-owned wearable blanket brand winning on premium positioning |
| Gift guide (winter / Mother's Day / Father's Day / Christmas) | The wearable blanket that doesn't feel like a gimmick — what to actually buy |
| Parenting / family | One fabric, four sizes — the wearable blanket the whole family wears |
| Lifestyle / homewares | Why the most-used lounge layer in your home should be premium |
| Reviews / consumer | What sherpa-lined double-layer construction actually delivers in real use |
| Gift guide · Mother's Day · cosy home / lifestyle | The Pastel Pink Starry Zip Haven (140cm zip-front) — a customer-loved soft pink wearable blanket gaining attention as a polished gift-ready winter pick. Pairs naturally with cosy-home, Mother's Day, and lifestyle/shopping editorial |
Approved links to pitch
- Home: hoodiehaven.com
- Why Hoodie Haven: /pages/why-hoodie-haven
- HavenFleece™ fabric: /pages/havenfleece-fabric
- Haven Reviews: /pages/haven-reviews
- Full Length Haven: /collections/full-length-hoodie-blankets
- Best Sellers: /collections/best-sellers
- Wearable Blanket Buying Guide: /pages/wearable-blanket-buying-guide
- Pastel Pink Starry Zip Haven (gift-guide hero, 140cm zip-front): /products/pink-zip-haven-hoodie-blanket
Press contact
For all press, editorial, affiliate, and partnership enquiries: help@hoodiehaven.com
Real-person reply, usually within one business day.
Designed in Australia. Built for real comfort.
Hoodie Haven is operated by BrandCulture Pty Ltd (ABN 29 654 692 154)